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Culture Shift

Cultivating mindsets, narratives and norms that enhance our capacity to embrace and advance energy transformation

Canada’s energy transition is not just a technological or economic challenge — it is a cultural one, especially in Alberta.

Many people identify deeply with the industries that have sustained our prosperity over the years, making shifting mindsets, narratives, and norms critical to building the trust, ambition, and collaboration needed for transformative change. Without evolving the stories we tell about energy and its role in our lives, innovation risks stalling out against the inertia of the status quo and the stagnating forces of polarization.

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​By pioneering new narratives that reflect hope, shared values, and the possibility of not just any future—but a better one—we can accelerate public support, policy action, and investment in solutions aligned with a net-zero future. ​​

At the Lab, we see culture-shifting innovation as essential to realizing our vision of a prosperous, inclusive, low-carbon energy system.

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Engaging Pore Space Knowledge Keepers

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Companies in Transition

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Latest Publications

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Reconciliation Action Plan

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Tensions hindering progress on Alberta’s energy transition

Advancing the energy transition in Alberta requires us to engage urgently in the sticky work of developing and testing practical, tangible interventions aimed at reconciling and addressing tensions hindering its progress.

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2023 Energy Futures Lab Impact Report

As the Energy Futures Lab celebrates nine years of work towards establishing a trusted network of energy leaders and bridging their innovative efforts to accelerate Canada’s energy transition, 2023 saw us reach a pivotal moment in our maturation as a social innovation lab and make our biggest adaptation to-date.

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